Today's post is an excerpt from The Hidden Hazards of Reviews, by Shelley Hitz and Heather Hart at www.TrainingAuthors.com . You can download the whole thing for another few days here.
Authors risk coming across as overconfident — especially in soliciting book reviews. We may assume that everyone will love our book as much as we do, then unintentionally start acting like everyone owes us a review or mention. Nobody likes a braggart. Remember, reviewers are doing you a favor.
Tip: Be humble and value a book reviewer’s time as you approach them. Easy ways to do this:
- Ask first. Never send a review copy without permission.
- If the reviewer has a blog where they review books, check for submission guidelines before e-mailing.
- Be willing to accept no as an answer.
- Never guilt someone into reviewing your book. It’s unprofessional and can harm you in the long run.
These will help you win friends and fans instead of push readers away.