I grew up with a love for print. I loved books, but I loved print itself, too. I remember visiting my dad's place of work. He was a cut-and-paste man in a print shop. If you know a little about printing, you know that hearkens back to a time before computers were the core of printing. The thing I remember most about that visit is the smells. The way we do the work may have changed, but the smell of ink and paper hasn't.
Fast-forward to the start of my publishing career. That wasn't that long ago. Believe it or not, though, at that time, eBooks weren't a consideration at all. They were simply not a thing. I've been fortunate to be at the front of the eBook revolution. It's fun, but it's not without its challenges.
Building a good publishing strategy that encompasses eBooks and print is essential to your success as a publisher. No matter your genre, eBooks have made an impact. What does vary by genre is just how much of your audience is buying eBooks. Some genres (especially over on the non-fiction side) hover at under 20%. That means without a print strategy, you're missing 80% of your market. Of course, the numbers get better in certain genres. You could reach as much as 55% of your audience with an eBook-only strategy. That's impressive, but there's still 45% of your audience being neglected.
Recently, of course, many in the industry have celebrated the apparent plateau of eBook sales numbers. There may be something to those numbers. The slowdown may also be a result of eBook prices skyrocketing in recent months. It's hard to say. One thing that seems true, at least for now, is that you need a comprehensive print and eBook strategy.
In publishing, things are always changing. The smell of a printed book hasn't changed, though. That's comforting for this son-of-a-printer.
If you need help, whether with your print strategy or your eBook strategy, we'd love to chat.
We love helping you publish.