by Andrew Mackay
There are whole websites out there that do nothing but showcase bad book covers. It's a shame, really. It's a shame because no matter how bad the book cover, the writer who put that book out there was hoping to showcase their work in the best possible light.
Covers matter. There's art and science behind a good book cover. The right cover helps to draw your audience in. It delivers a visual promise to the reader, and it helps the reader to self-select: Yes, that's the kind of book I read.
There are blogs and articles and surveys that are worth your time as you consider your cover design. We'll be reposting some of our best ofs in the days to come.
But today, I'd like to take a couple of minutes to explain how we manage the cover design process:
- We start out by gathering information. We have a set of questions that our designers find helpful. We get those answers from the author, along with any other feedback the author wishes to provide. We cover things like intended audience, books the author likes the look of, stylistic preferences, themes they're seeking to convey.
- Then, our designers get to work. They select stock art, fonts, color schemes, and design concepts to suit that particular book. They produce two front cover concepts for the title. They may be wildly different, or, if the author's ideas are really well-defined, variations on those ideas.
- Then, the author does their first review. At this stage, we're able to set a direction and start making smaller revisions to get toward a final design.
- We do up to three rounds of revision to make sure we get it right.
The BelieversPress Difference: At BelieversPress, we choose to work with designers who are well established, who have credentials that we can verify. We believe it's worth paying a little extra in order to be confident that the results we get are spectacular, not just good. After all, we don't want any of our clients books to ever wind up on one of those "bad book cover" websites. We'd far rather be on a site like the Book Cover Archive. We're pretty sure you would too.